Projects

Sports Analytics • Behavior • Performance

Exploring questions in sport through
data, analysis, and research.

This collection brings together independent research and applied analytical projects exploring human behavior, performance, and decision making in sport. Each project reflects a different approach to understanding complex questions, from investigating the factors that influence performance to using data driven insights to inform practical decisions.

01 / PROFESSIONAL CASE STUDY

Tennis · Performance Analysis · Decision Making

Tennis match taking place on a grass court at Wimbledon.

Decision Making Under Pressure

How can interpreting player behavior, recognizing emerging patterns and adapting to changing situations contribute to consistently strong performance?

An examination of how I combined player analysis, situational awareness and real time information processing to make informed decisions across the 2026 tennis Grand Slams. The case study explores the analytical judgment behind these decisions, supported by measurable commercial results and consistent outperformance of team and company benchmarks.

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02 / INDEPENDENT RESEARCH

Python · NHL · Statistical modeling

Detroit Red Wings and St. Louis Blues players competing during an NHL game.

Travel, Circadian Disruption & NHL Performance

Can travel schedules reveal performance patterns that betting markets have overlooked?

An independent research project examining how travel, recovery, and circadian disruption relate to NHL performance. Combining historical game data, schedule reconstruction, statistical modelling, and betting-market analysis to investigate relationships that aren't always visible on the ice.

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03 / PROFESSIONAL CASE STUDY

Tennis · Behavioral analytics · Trading

Tennis player serving on a grass court at Wimbledon in front of a packed crowd.

Using Behavioral Analytics to Inform Tennis Trading Strategy

How can historical trading performance reveal opportunities for better commercial decisions?

A professional case study exploring how an investigation into tennis ace markets identified patterns in customer behaviour and trading performance. The findings informed strategic recommendations and changes to trading practices, demonstrating how analytical insight can support commercial decision making.

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